BlogHer: Building Community
Friday, July 27th, 2007It’s still early in the day one of BlogHer but community and camaraderie are huge buzzwords. It’s a bit overwhelming at times — this conference is the largest gathering of bloggers worldwide — regardless of gender. Consider this — it’s 90 percent female. I have not been the company of this many women at once and it’s –wow — and I mean this the best way, a bit of an estrogen overload at times. I am having a great time, learning a lot and meeting some really fascinating people. (More on that later.)
Right now I’m in a session listening to Carol Lin, a CNN anchor who built a community of people dealing with cancer. Inspired by her own experience of her husband’s battle with cancer, and her life as a journalist.
So, some thoughts on building online communities:
Create a safe space to share stories and challenges and to ask for help.
Online communities that turn into offline communities are incredible — they have that extra “glue.”
Depending on the community, accountability and credibility are important. Since Lin’s community deals with cancer patients, there’s a code of conduct and requirements from members to share a bit about themselves, to keep the integrity of the community. Lin’s connection to CNN gives her the added responsibility to uphold the brand of the news organization as well as her own journalistic integrity.
If building a community is for a business — make that clear from the beginning.
Use your connectors both on and offline, and be aware of the power of voices and communities.
Comments shape a community and it’s important to join in and respond to the conversation.
“Out” the lurkers — ask, who are you and why are you reading my blog? Ask the community what they want and need — give them the chance to provide input.
Tags: BlogHer07


