The site is a handy tool to plan a day trip. Users are typically moms, but the site has a big fan base of single dads and a growing audience with homeschoolers. Users choose the type of outing, the distance they want to travel, and when they want to take their trip. The site formulates from these options a list of possibilities from which to choose — essentially a custom-made outing for you and your family.
Currently, the site has outings in Virginia, Maryland, Delaware and the Washington D.C. area and has plans to offer outings in North Carolina and South Carolina soon and this fall will launch outings for Georgia and Pennsylvania.
With more than 12,000 regular users, founders Elizabeth Muse and Cathy Jolley have developed a really fantastic offering; they’re supporting the business with merchandise sales, ads on the site and paid submissions — if you have a tourism-based business in one of A Day’s Outing’s featured states, you might wish to get in on the ground floor of this operation and get your destination highlighted.
The blog is fully integrated into the site — and is the reason Web users find the tool. Regular posts on the adventures experienced by the team create search terms that drive people to their content. Amazingly, the blog has a very high loyalty ranking, with 40 percent of its users returning. The layout is conducive to searching through their content as well, with users viewing five or more pages and spending an average of four minutes per visit to the site. That is practically unheard of and speaks to the great content and the useful tool the business provides.
Video from the CBS-19 segment is here for your viewing pleasure — now, I need to go plan an outing!